Did you know that there are over 20,000 laundromats in the United States? With so many options to choose from, we have compiled a list of tips to help you market your laundromat business online and in your community.
Get Active on Social!
Facebook, Twitter, Instagram, and TikTok are all excellent channels for growing your following and communicating with them about upcoming promotions and events. Although it is free to create an account on these sites, if you want to be effective, you spend time creating content and engaging with users to be effective. Strive to post at least once per week on each platform, and try to monitor your pages on a daily basis so you can respond to consumer comments and feedback.
Here are some helpful links to get started:
- Learn about setting up a Facebook Business Page
- Guide to Get Started on Instagram For Businesses
- Twitter For Business
- TikTok for Business
Utilize Digital Marketing
For starters, make your local business "findable" online by putting it in online business directories such as Google My Business and Yext. As a result, when people in your area search for "laundromat near me," your business will be more likely to appear. Your website needs to be search engine optimized, which will help your company rank higher and appear earlier in search results and increase the chances that your website link will be clicked, allowing you to acquire new customers. In today's digital world people rely on online reviews. Manage your social media accounts and review sites such as Yelp and Google My Business. Respond to all reviews professionally, whether they are positive or negative.
Other digital advertising and marketing possibilities include Google Ads (SEM), display ads, and Facebook ads. Potential consumers may now read reviews alongside your company's details, so keep an eye on these sites for any bad feedback or unhappy customers. As more consumers become customers, capture data that will allow you to market to them more specifically and in a multitude of ways in the future, for example, text or email marketing.
Create a Website
Less than 64% of small businesses have a website, but 70%-80%of people research a company online before visiting or making a purchase. A website helps you to showcase your business in the best light possible. Websites are able to contain more content and information than a Facebook or Instagram profile, allowing you to display more details about your business. The website is linked to your social media accounts and will aid in your SEO efforts to help your laundromat business rank high on Google search.
Invest in New Signage
Your signage is important because the bulk of laundromat consumers live within a mile or two of your location. Changing your sign to something bright, vibrant, and reflective of your business can help you stand out from the crowd and set your building out from others in the neighborhood, rather than blending in. Make sure your laundromat is well-marked so that new clients may quickly find it and increase foot traffic.
Get Involved in the Community
Participating in community organizations such as your local chamber of commerce or other committees is always a smart idea for small business owners. This participation increases brand awareness and customer perception of your laundromat. Furthermore, these organizations frequently promote their members/partners throughout the community and offer valuable leadership, growth, and development opportunities that will benefit your laundry business in the long run.
Rewards and Giveaways
Who doesn't love free stuff? Rewards and loyalty cards, raffle prices, coupons and goodie bags for new patrons, and other promotional efforts may all help to bring in new business. Plus, by handing out branded items like pens and t-shirts, you're helping to increase name recognition throughout the neighborhood and community.
Upgrade Your Equipment
Upgrading your commercial laundry equipment and introducing new amenities (such as wash and fold services) may be an excellent way to attract new customers and reconnect with old ones. Laundry consumers today want convenience and cutting-edge technology. Laundromats who provide this, in addition to excellent customer service, will win their business.
The professionals at Skyline Equipment can help you if you're ready to take your laundromat to the next level. We'll help your business stand out from the crowd by providing ongoing business support, cutting-edge commercial laundry equipment, and top-notch maintenance and support.